HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 2)
Tip 2: The Biggest Secret to Livestream Concert Success
For immediate release
By N. D. “Indy” Brennan
December 10, 2020 – Atlanta, Georgia – The single greatest influence of your live, online concert event are NOT social media ads, major influencers, hashtags, general posts, television and radio commercials, or third-party interviews, though all of these things may assist. It isn’t the size of record label, the need for a single being in rotation, or a popular corresponding podcast channel. In fact, the single greatest influence on marketing and promoting your live, online concert event is so obvious that many people miss it. The most important contribution that can be made to veritably ensure digital ticket sales is the level, degree, or amount of actual face-to-face video engagement by the actual performer with his or her followers. Believe it or not, this is the “secret sauce” that many promoters, labels, managers, and industry executives simply don’t get.
Think about it from a practical perspective. An online event promoter’s marketing foundation is built very specifically on lovers of the particular artist or music the artist performs. Anyone who attempts to debate this fact is a fool.
A performer’s social media base is primarily comprised of fans and followers of the performer or, generally, individuals who have at least an acute interest in the artist or the music. Otherwise, why follow, friend, or subscribe to their channel or page? Why allow your personal feeds to be infected by the performer unless you had some degree of interest?
When a person on any social media platform posts a comment or video or prepares to “go live” where this feature is available, people who follow this individual are immediately notified. Even in instances where the fan or follower is not online, many will still receive a text notification on their Smartphone. Likewise, a copy of the post, video, invitation, or notice will be waiting for them when that person finally logs in or opens up their page. This flow of communication practically guarantees that at some point of the day, most of their fans and followers will receive notice of the news, video or event posted or planned.
It has also been proven that color images effect and stimulate more brain cells on average than black and white images. At the same instant, moving color pictures, or video, has an even greater effect and stimulation than color still images. The same is true within social media. While posts are great, videos draw more attention and causes more people to capture and retain more information than a still image.
There is no greater influencer to drawing fans to attend a live, online concert event than a personal video invitation coming directly from the performer through his or her own social media channel. A few moments of personal video engagement between an artist and their fans over a social media channel will increase ticket sales by leaps and bounds. The more accessible a performer appears to be to his or her fans, the more excited their fans or social media followers will be about their live online concert event.
The greatest difference between an online event and an event held in a physical performance venue is that the virtual venue is limitless or capable of facilitating hundreds of thousands to millions of digital ticket holders for a single live concert performance. As a result, earnings from a single online concert event has the potential of exceeding ticket sales to a physical performance 100 to 1000 times its revenue on its best night even within physical venues claiming the highest seating capacity possible.
There is no greater marketing tool for an online concert event than frequent personal video engagement between a performing artist and his or her fans or social media followers. The greater the frequency and enthusiasm by the performer, the higher the number of online ticket sales will be.
And be specific within your livestream performance contract about how video invitations will be distributed, the minimum number and frequency of video posts, how video posts will be disseminated online, and how social engagement will work. There needs to be a clear understanding regarding the social media marketing expectations and efforts made by the performer.
Remember, this style of marketing is new to many performing artists and their management team. Historically, performers contributed very little towards the marketing efforts for a concert. But marketing an online concert event is quite different from a physical event. Unless you have the budget of a major label, the brand recognition of a Ticketmaster, and the unprecedented star-power of Beyonce, you will require the assistance and participation of the performing artist in order to achieve maximum attendance goals.
Getting the performing artist involved is the newest and biggest secret to livestream concert promotion success. Wonderfully colored posts are great. Social media ad campaigns may have some nominal effect. But video invitations and the live engagement between the performer and the fans are the most effective tools within your marketing arsenal. Employing this simple strategy will make the difference between a 100,000-person online audience performance and a million+ paid digital ticketholders.
N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to firstname.lastname@example.org. Follow him on IG @thesocialmediamillionaire or @ndbrennanauthor.