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Michael Herbert

Michael Herbert May Be One of the Best Town Managers (Ashland, MA)

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ASHLAND — They say Michael Herbert can do a lot with little, and he keeps getting recognized by his community as an innovator.

In Michael’s July 21st Newsletter, his latest insights include: “A few months ago, I asked readers if they thought a Citizens Academy would be something residents would be interested and want to take part in. The overwhelming feedback I received let me know that this is something you would like us to put together. I am pleased to say that Assistant Town Manager Jenn Ball and I are working on one to be held in late fall or early spring. More information will follow.”

And from Michael’s July 19th, 10am Coffee Hour, “…we had a great discussion at the Coffee Hour at the Community Center. This week residents asked about the Pond Street project (with a special focus on the roundabout), the Valentine Estate, the upcoming vote to get out of Civil Service, and private party development projects throughout the town. You don’t have to be a senior citizen to take part in the discussion! We meet at the Community Center on the third Wednesday of the month at 10AM. We would love to see you there.

This past week was pretty light in terms of the number of municipal meetings. It was great to present to the Historical Commission Monday on the progress of the Valentine Barn and get a professional historic preservationist’s perspective on the work being done. And we had our third Comprehensive Plan Steering Committee meeting last night and am encouraged by the steps we are taking to prepare for Ashland’s future. With regards to the latter, I am pleased to say that we have a fully executed contract with a consultant to help with that work.”

From his acumen handling the coronavirus pandemic to his management and communication skills working with the finance and school committees in developing sound budgets, Town Manager Michael Herbert received high marks on his yearly evaluation.

Since the Select Board has the responsibility of hiring the town counsel and the town manager positions, every year, an evaluation is conducted to review the person’s strengths and weaknesses.

The town manager is evaluated based on 10 criteria – personal characteristics, professionalism, public relations/communications, board support/relations, community leadership, organizational leadership, personal management, financial management, operations, and infrastructure planning.

The Select Board praised Herbert for his handling of the pandemic, specifically for the creation of the Covid-19 task force as well as his financial management skills in helping the town avoid any layoffs or termination of town services.

“Michael is a strong Town Manger for Ashland and always puts the well-being of the residents and his staff above his personal interests,” Select Board member Brandi Kinsman is quoted saying in the summary. “He is a trusted member of the community and a trusted partner to the Select Board. He has assembled a strong leadership team and has shown prudent judgement to fiscal decisions. Under Michael’s leadership, Ashland is well-positioned for the future.”

Mitchell also made mention of the community assessment survey the town conducted in collaboration with the National Research Center.

“Michael has shown real growth in his position as town manager over the last year,” Select Board member Yolanda Greaves is quoted saying in the summary. “In most instances he exceeds the job standards and at times is outstanding in his dealings with issues. I enjoy working with Michael and find him to be a real asset to the town of Ashland.”

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Real Estate Insights: If Crystal Balls Could Reveal Future Interest Rates

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Some good news for a change for prospective home buyers hoping for competitive mortgage rates, the most recent Fannie Mae forecast predicts rates will drop toward the end of 2023.

In May of this year, a typical 30-year fixed-rate mortgage had an interest rate of about 6.4% according to Freddie Mac. If Fannie Mae’s predictions are correct, the same mortgage could have an interest rate of 5.7% by the end of the year.

And it gets better. Fannie Mae predicts the rate for a 30-year fixed mortgage to fall to 5.2% by the end of next year.

Lower mortgage rates could make selling a more attractive option to homeowners who may feel they need to stay with their current mortgages rather than risk paying a higher rate if they move — the mortgage rate lock-in effect. Between 2020 and 2022, rates from 2% to 3% were available for 30-year fixed mortgages. Homeowners who purchased at those rates may be reluctant to move since they would likely have a much higher rate on a new mortgage.

Should mortgage rates drop below 5%, more of those homeowners would be able to sell their homes and buy new ones. Lower rates also would make it easier for new buyers to purchase homes, driving up the demand for mortgages.

With more homeowners potentially upgrading, more affordable starter homes will be available, opening up new growth in the housing market. That potential for growth is reflected in Fannie Mae’s 2023 home sales forecast, which has been revised from 4.63 million to 4.84 million units.

Overall, Fannie Mae raised its projection for total residential loan origination volume from $1.55 trillion to $1.66 trillion for 2023 and increased its 2024 forecast from $1.89 trillion to $2.02 trillion. This is still significantly lower than the 2021 actual figure of $4.6 trillion.

When interest rates drop, I expect more buyers to be out, and that demand for homes will further increase the values of homes. If you are looking for a home, now is a great time to purchase with consideration of a lower rate with a 5/1 or 10/1 ARM and then refinance when rates hopefully come down as with that high demand we will see with lower interest rates, we will likely be seeing prices rise significantly again next year.

For more information on today’s real estate market, contact:

Kim FoemmelKim Foemmel
Foemmel Fine Homes
1 Lumber Street, Suite 207C
Hopkinton, MA
(508) 808-1149

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PUTTING POWER BACK IN THE HANDS OF CREATORS — LET’S GET HYPED

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MAY 5, 2021 Contact: hyped@protonmail.com

PRESS RELEASE
PUTTING POWER BACK IN THE HANDS OF ARTISTS — LET’S GET HYPED

HYPED TICKETS (www.hypetickets.com) is the first ever ticketing system utilizing social tokens on a blockchain, and the first ever cryptocurrency-based event platform.

Gone are the days of having to sign your life away to an agency making unfair deals that take advantage of artists or entrepreneurs who are looking to host an event. No longer do people need the permission of elites running the technology and music industries, respectively.

Now, anyone can host an event and get paid for it.

Utilizing the power of the decentralized BitClout blockchain social network, HYPED TICKETS has taken on an ambitious task: to revolutionize the creator economy. Through the use of social tokens on BitClout, individual artists or entrepreneurs can create a new exclusive virtual concert or conference simply by making a new social token with a high founder’s reward, setting a minimum threshold of coin ownership for a ticket, and contacting the HYPED TICKETS team to set up a sub-URL on their platform.

Embed a private video streaming link and you’re good to go! To participate: just verify your identity via your BitClout account when you join the platform. The onboarding is super easy and allows you to join any HYPED event you bought the social token for instantaneously. Using innovative technology built by the Go Do Company, the team has made it possible to host exclusive live streams which get creators paid and allow their audience to engage directly via the HYPED TICKETS website. By using a social token for each event, the events hosted on HYPEDTICKETS.COM are also immortalized on the BitClout blockchain.

This is one of the newest and most impactful use cases of cryptocurrency, and indicates the next phase of decentralization. HYPED TICKETS is expected to completely alter the societal structures at play and redistribute power back into the hands of those who are creating value as it gains mass adoption. Previously, premium event hosting was gatekept by corporations that determined whether or not an artist or thought leader was “worthy” of hosting an event with them. Now, anyone can take that power into their own hands using HYPED TICKETS, and can monetize their following via exclusive live events. And with HYPED, you aren’t just creating an event – you’re allowing your audience to be part of the future through an exclusive experience, forever memorialized on the BitClout blockchain.

This technology uses the new BitClout blockchain, a social layer of sorts connected to the Bitcoin blockchain. The Go Do Company is responsible for building a “proof of stake” paywall system using the social tokens.

HYPED TICKETS is hosting its first event on May 10th, 2021, where artists Yellow Red Sparks and Murkury will be performing live on the HYPED TICKETS website for all that buy into the @HYPED token on BitClout. For the first event, concert-goers choose their own ticket price, so anyone with a BitClout account and a fraction of the @HYPED social token can participate. This is the last opportunity to be part of a historic event. Mark your calendars, purchase the tokenized ticket, and don’t miss your chance to be a part of history. Let’s get HYPED!

www.hypedtickets.com

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FILM: POSTCARDS FROM BABYLON: THE CHURCH IN AMERICAN EXILE

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FILM: POSTCARDS FROM BABYLON:
THE CHURCH IN AMERICAN EXILE
Investigates possibly the most important question for the church in North America today!
PREMIERES January 21, 2021

[Philadelphia, PA – January 12, 2021] – The breach on the U.S. Capitol on January 6, 2021 was the culmination of years – maybe decades — of division and incendiary rhetoric incubated in the hearts and minds of many.

This documentary, based on the book Postcards from Babylon: The Church in American Exile by Brian Zhand, features interviews with Lisa Sharon Harper, Shane Claiborne, Jonathan Merritt, Peter Wehner, Kristin Du Mez, Walter Brueggemann, Scott Hancock, John Fea, and Jon Huckins and singer songwriter Daniel Dietrich’s Hymn for the 81%.

The day after the inauguration, Postcards from Babylon will premiere at 7pm worldwide January 21, 2021, exclusively through a live-streamed event at live.postcardsdoc.com

This event will feature the premiere of the film followed by a panel of the Christian leaders featured therein as they discuss the way forward for Christians who have lost their way in the pursuit of power. With the recent insurrection in our nation’s capital, this story could not be more relevant.

Donald Trump’s popularity and mostly uncritical support from evangelicals prompts urgency for this film. Religious nationalism masquerading as Christianity has long been a seductive idol to those who confess that Jesus is Lord. How do we in this current climate call a church seduced by the Siren song of Christian Nationalism back to its first love?

After reading Brian Zahnd’s book, filmmakers David and Kathi Peters knew it was critical that they create a documentary, one that exposes what is now being called Christian Nationalism, which David describes as an allegiance to national and partisan self-interest rather than an allegiance to the way of Jesus.

“The Trump presidency has fully revealed a scene that’s been unfolding for decades: Christians have chosen power over character, and faith has become a means to an end – political dominance,” Peters explains. “Jesus has been reduced to a partisan mascot.”

“When I wrote Postcards from Babylon: The Church in American Exile in 2018, I did so from a compelling sense of urgency—I felt I had to respond to the crisis of fidelity within much of the American church. But I could never have anticipated that it would be even more relevant in 2021,” states Brian Zahnd. “We desperately need a revival of unrivaled allegiance to Christ! This is what makes Postcards from Babylon such a timely film.”

For tickets visit: live.postcardsdoc.com

For media only;
Contact: Rhonda Zippro
510-367-5990
RDBPublicity@aol.com

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 1)

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 1)

Tip 1: social media ads & choosing the performer(s)

For immediate release

By N. D. “Indy” Brennan

December 3, 2020 – Atlanta, Georgia – Marketing and promoting your online pay-to-view concert event can be incredibly easy if you have the audacity to break industry tradition. If promoted appropriately, a single night’s, online, live concert with the right artist and relationships can easily generate 7 to 8 figures profit. But again, you must be willing to break tradition. The following information explains how you can promote your next live, online concert event to maximize digital ticket sales and online attendance.

Social Media Ads

Let’s begin with the most common. For many, the obvious go-to for practically anything you are looking to sell or promote online are social ads. Generally speaking, this begins with nothing less than Facebook and Instagram. From here, the sky’s the limit. And while these platforms are modestly priced when comparing them to real-world marketing practices, one will still wonder whether or not he or she is getting the most bang for their buck. At the end of the day, coins still very rapidly add up to dollars.

Social ads are what most would consider a fundamental marketing requirement. But allow me to stress that, while social media ads are often effective to some degree, they are not the “be all-end all” to online marketing and promotions, especially with respect to live online performances.

When considering your budget and strategic marketing strategy, there are a number of other variables and considerations that should come into play. The Internet innately offers major cost-cutting and highly effective marketing facilities that would not possibly have the same result in real-life. With the right combination of online marketing tools, your event will make history.

So, is it recommended that you incorporate social media advertising into your event’s marketing and promotional budget? The answer is yes even on a low promotional budget. If nothing else, it helps to validate your event and strengthen your brand if someone happens to Google your event or conduct a search within a social channel. It is advised that you make Instagram-Facebook your starting point. While some people may question Facebook’s significance to the younger demographic, the reality is
Facebook continues to maintain one of the largest online populations in the world. And contrary to the belief of many Millennial and Gen-Z professionals, Facebook caters to more than your mom and dad’s generation. Most of your friends and family still have Facebook pages. Facts.

Choosing the Performer(s)

Quite naturally, the performing artist or group you livestream plays one of the most significant roles in the number of virtual attendees you can expect to host for your online event. To achieve 7 to 8 figures in online ticket sales you want to seek out performers with sizeable social media followings. This number can be a little tricky because most people would naturally think if someone has 500K people following them for example, they should be able to sell at least half of those people tickets. Or if someone has a couple million followers, you should be able to sell no less than a million tickets. Unfortunately, this is a huge misconception.

Casual Followers. The majority of followers on Instagram and Facebook – the two largest social media platforms – are what I often refer to as “casual followers.” These are people who may enjoy their music and may even take a moment to check out a post. They may be general lovers of a specific genre of music. They click the follow or friend button because they are interested but not necessarily because they are diehard fans. Casual followers use the follow feature almost like a social bookmark or “post playlist” rather than because they are crazy about the performer. In fact, they may “follow” performers who they take issue with as easily as those they like simply to be able to keep up with what the other performer is doing. You find a great deal of this practice within lovers of the Hip Hop music genre. Whatever their reasoning, casual followers do not always “naturally” convert into ticket purchasers. But that also doesn’t mean they won’t buy a ticket either.

Sleepers. The number of followers plays a tremendous part with most performers, whether they are real fans or casual followers. But there are also “sleepers.” These are people who, based on their fan-following alone, may not appear to have the size following to warrant pursuing. But this can also be extremely misleading. Example: Legendary Outkast group member Andre 3000 has less than 500K Instagram followers (451K) but projections suggest if he offered a livestream performance, he would sell well over a million tickets even if offered at a premium. But Andre 3000 is clearly an anomaly. He would possibly outsell many newer performers with 10-, 20-, or 30-times Andre’s current following. But there’s a logical reason for this: The combination of his musical history, recording success, and general mystique makes him this type of prize performer. He clearly does not spend countless hours curating content to build a following. But neither did Prince. He simply has that rare magical allure that few performers possess.

The Best Bet. As a general rule in order to generate 7- to 8-figures, target performers with a following of no less than 3 million followers, fans, subscribers, or friends on any given social media platform. Until your platform establishes a greater following, be conservative with your projections. A performer with 3 million followers on Instagram for example could conservatively project, on average, 3 to 10 percent of their following to purchase online tickets based on the performer and the marketing efforts employed. MADDCity.Live’s average ticket price is between $10 and $15 dollars. So, on the low-end, even if a performer has an audience of 3% or approximately 100K, your event will gross more than a million dollars in ticket sales. I’ll get into the amazing net return that you can expect later.

WARNING: The amount of revenue, both gross and net, that you can expect is unprecedented. But as you plan, be certain to expect the unexpected (unless you limit the number of tickets that can be sold or set an expiration date for ticket sales). Example: On September 21 of this year, multi-platinum performing artist Danileigh performed on the MADDCity.Live virtual stage. Danileigh has 2.9M followers on Instagram (IG @iamdanileigh). Conservative projections suggested audience attendance would fall between 100K and 250K. Danileigh garnered more than 800K server requests or 4 times the projections for a single-night’s livestream performance. Again, this is not an exact science but the more shows that you offer, the larger your database. As your database grows, ticket sales will naturally increase.

This is only the beginning. There are quite a few other factors and steps that you will want to consider and take before promoting an online, pay-to-view concert event. Stay tuned for what follows.

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N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to ndbrennan@maddcity.live. Follow him on IG @thesocialmediamillionaire or @ndbrennanauthor.

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 2)

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (Tip 2)

Tip 2: The Biggest Secret to Livestream Concert Success

For immediate release

By N. D. “Indy” Brennan

December 10, 2020 – Atlanta, Georgia – The single greatest influence of your live, online concert event are NOT social media ads, major influencers, hashtags, general posts, television and radio commercials, or third-party interviews, though all of these things may assist. It isn’t the size of record label, the need for a single being in rotation, or a popular corresponding podcast channel. In fact, the single greatest influence on marketing and promoting your live, online concert event is so obvious that many people miss it. The most important contribution that can be made to veritably ensure digital ticket sales is the level, degree, or amount of actual face-to-face video engagement by the actual performer with his or her followers. Believe it or not, this is the “secret sauce” that many promoters, labels, managers, and industry executives simply don’t get.

Think about it from a practical perspective. An online event promoter’s marketing foundation is built very specifically on lovers of the particular artist or music the artist performs. Anyone who attempts to debate this fact is a fool.

A performer’s social media base is primarily comprised of fans and followers of the performer or, generally, individuals who have at least an acute interest in the artist or the music. Otherwise, why follow, friend, or subscribe to their channel or page? Why allow your personal feeds to be infected by the performer unless you had some degree of interest?

When a person on any social media platform posts a comment or video or prepares to “go live” where this feature is available, people who follow this individual are immediately notified. Even in instances where the fan or follower is not online, many will still receive a text notification on their Smartphone. Likewise, a copy of the post, video, invitation, or notice will be waiting for them when that person finally logs in or opens up their page. This flow of communication practically guarantees that at some point of the day, most of their fans and followers will receive notice of the news, video or event posted or planned.

It has also been proven that color images effect and stimulate more brain cells on average than black and white images. At the same instant, moving color pictures, or video, has an even greater effect and stimulation than color still images. The same is true within social media. While posts are great, videos draw more attention and causes more people to capture and retain more information than a still image.

There is no greater influencer to drawing fans to attend a live, online concert event than a personal video invitation coming directly from the performer through his or her own social media channel. A few moments of personal video engagement between an artist and their fans over a social media channel will increase ticket sales by leaps and bounds. The more accessible a performer appears to be to his or her fans, the more excited their fans or social media followers will be about their live online concert event.

The greatest difference between an online event and an event held in a physical performance venue is that the virtual venue is limitless or capable of facilitating hundreds of thousands to millions of digital ticket holders for a single live concert performance. As a result, earnings from a single online concert event has the potential of exceeding ticket sales to a physical performance 100 to 1000 times its revenue on its best night even within physical venues claiming the highest seating capacity possible.

There is no greater marketing tool for an online concert event than frequent personal video engagement between a performing artist and his or her fans or social media followers. The greater the frequency and enthusiasm by the performer, the higher the number of online ticket sales will be.

And be specific within your livestream performance contract about how video invitations will be distributed, the minimum number and frequency of video posts, how video posts will be disseminated online, and how social engagement will work. There needs to be a clear understanding regarding the social media marketing expectations and efforts made by the performer.

Remember, this style of marketing is new to many performing artists and their management team. Historically, performers contributed very little towards the marketing efforts for a concert. But marketing an online concert event is quite different from a physical event. Unless you have the budget of a major label, the brand recognition of a Ticketmaster, and the unprecedented star-power of Beyonce, you will require the assistance and participation of the performing artist in order to achieve maximum attendance goals.

Getting the performing artist involved is the newest and biggest secret to livestream concert promotion success. Wonderfully colored posts are great. Social media ad campaigns may have some nominal effect. But video invitations and the live engagement between the performer and the fans are the most effective tools within your marketing arsenal. Employing this simple strategy will make the difference between a 100,000-person online audience performance and a million+ paid digital ticketholders.

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N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to ndbrennan@maddcity.live. Follow him on IG @thesocialmediamillionaire or @ndbrennanauthor.

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Atlanta Actress Creates Animated Christmas Movie Using Snapchat Cartoon Filter

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FOR IMMEDIATE RELEASE

Atlanta Actress Creates Animated Christmas Movie Using Snapchat Cartoon Filter
Press release

Atlanta, GA, December 25, 2020 — Atlanta-based actress, singer and writer Mia Rio (Greenleaf, Vanderpump Rules, Vida) has put the social media app Snapchat to work in a very unusual way, utilizing the app’s ‘Cartoon’ photo and video filter to create a twenty-minute animated Christmas short film. Released on Christmas Eve, ‘Last Christmas on Earth: The Short Story’ illustrates the journey of Sapphire, a girl trying to find answers about her recurring apocalyptic dream in which the end of the world happens on Christmas. She takes a solo trip to Atlanta to find out what happens to her and Santa when the world ends. Written and produced by Mia in a little less than two weeks, and entirely shot on a Samsung Galaxy S10 phone in Atlanta, GA, the film has a thirteen-person local cast, an interesting storyline and fun results, especially considering the severe limitations of shooting through the app.

“The entire idea started as a silly joke. I saw a picture of someone on social media with their filtered face and, out of curiosity, I checked the filter out on myself. I looked at it and thought, ‘I totally look like a Pixar movie character’, then a light bulb just turned on in my head. Why not do a positive, family-oriented short film using the filter?,” Mia Rio says. “Because of the technical limitations in image resolution filming through the app and in the range of the effect’s precision combined with the fact that I used various phones of different camera qualities to film, etc., the idea was to do a simple two to three minute video with one other actor. We all got so excited with the results that it turned into a twenty-minute production. I only stopped creating more because I wanted it released by Christmas and wanted to have more resources to accomplish a longer length film.”

This creative approach had zero budget but has earned Mia time with investors who have reached out to her team looking to develop a Hollywood worthy feature film on the original story. Mia states she has already started writing the feature and plans to bring on other writers to the project.

The short film is a non-profit effort and is available now on the film’s website. It can be accessed at miarioonline.com/lastchristmasonearth.

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT!

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT!

Introduction: Livestream 101

By N. D. “Indy” Brennan

The latest question in live performance web streaming primarily surrounds the idea of pay-per-view platforms. Will fans actually pay to view a livestream performance? How do you effectively market and promote such a new and seemingly unpredictable form of virtual entertainment? How can you ensure its success? And how much should the company or artist expect to shell out for a single night’s performance?

I remember speaking in the mid-90’s with major designers about offering their fashion online, insurance agencies about offering online policy management, and to hospitals about the need to digitize their clients’ files. Unbelievably while companies within any of these industries are now expected to provide these types of online services, this was a remarkably difficult pitch in the early days of the Internet. Some of your largest corporations argued against many of these innovations while many of your then-smaller companies wholeheartedly embraced them. While their arguments against incorporating new technology appealed to many of contemporaries, their ideals clearly contradicted what was on the immediate horizon. It was then that I began to recognize, the only reason someone would say “No” to my recommendations was simply because they lacked the appropriate information to make a more informed and intelligent decision for their company. Every industry in the world was changing and many just did not understand how to react to these nuance business practices. So, when in doubt, cast it out. Or so many of them responded.

I have been involved with livestream entertainment since the 90’s, both under a Fortune 500 corporation in the early 90’s and as a budding entrepreneur beginning in the middle of that exciting decade. We even launched a division of our company that focused exclusively on the livestream virtual “club” experience and entertainment industry events. With data transfer rates as low as 28k and 56k across Windows Media, Real Media, and early Quicktime, needless to say we were slightly ahead of our time.

But today, live performance event streaming should be as much of a no-brainer as the ideas that we introduced to those fashion designers, insurance agencies and hospitals back in the 90’s. The evolution of the Internet through IPv.6 and 5G technologies are progressively setting a stage for apps that we could not have begun to image just a decade ago. And when it comes to the idea of pay-per-view events, this is possibly one of the most lucrative, instant opportunities that we will experience within our lifetimes. The global COVID-19 pandemic has effectively transformed this casual brain-tease into, what should be, an immediately applied live concert business practice across the board. But before we delve into the reason as to why, when, how, and how much or how little it may take to produce a live event web stream, it may be best to begin by providing the curious with information that may assist them in making a more intelligent and informed decision for their company, venue, label, or artists.

Over the course of the next few weeks, I will be introducing topics surrounding one of today’s newest and most profitable online entertainment income streams. Live performance event streaming is the perfect solution for our current COVID-19 world. But don’t assume that livestreaming concert events is only for the pandemic. The world is changing rapidly and paid live performance event streaming is the next evolution in live entertainment.

Stay tuned to learn more about livestreaming and the unprecedented amount of revenue that you may be missing by failing to livestream your concert events.

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N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to ndbrennan@maddcity.live.

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT! (PT 1)

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HOW TO MAKE 8-FIGURES THROUGH A SINGLE LIVESTREAM EVENT!

Part I: The History of Pay-Per-View

By N. D. “Indy” Brennan

In order to place the concept of “pay-per-view” special event broadcasting into its proper perspective, it may be interesting to find out how far back this business model dates and how, even from its inception, it was viewed as an unprecedented revenue generating opportunity. So, let’s take a moment to consider the history of pay-per-view live event broadcasting and the individuals who were pivotal in the advancement and promotion of this dynamic entertainment medium.

First of all, pay-per-view home entertainment has an unexpectedly extensive history. And though many would presume that its roots might be grounded in live musical performances, the truth is that professional boxing is the entertainment genre that assisted in laying the foundation of this highly lucrative medium. In its heyday, professional boxing was one of the most sought-after forms of entertainment in the world. As early as the 1960s, this unrivalled financial resource established wealth within places and individuals you would never expect.

Pay-per-view is a financial vehicle imbued with the unmitigated ability to transform a small business or group of individuals into billionaire corporations or business moguls practically overnight. Likewise, pay-per-view home entertainment has always had the power to influence and entertain millions within minutes from the early broadcasting days of conventional cable television to today’s livestream performances across new age devices.

Pay-Per-View (PPV) Event History

The first home pay-per-view cable television broadcast was the rematch of Floyd Patterson versus Ingemar Johansson in 1960. A 10-year-old media company, TelePrompTer, charged approximately 25,000 fans $2 each to watch Patterson regain his heavyweight title through pay-per-view television broadcasting. And while $2 may sound like a modest ticket price by today’s standards, the company’s gross return of $50,000 would be the equivalent to $439,662 today – an amazing feat for an unprecedented platform with modest national marketing capabilities. In fact, it is said that by the third match between the two boxers in 1961, 100,000 paid cable subscribers viewed the exhibition.

But the fighter who arguably made the greatest contribution to the advancement of pay-per-view home entertainment was the great Muhammed Ali. It is not known whether it was his early boxing promoters, the television networks or The Champ himself that encouraged this platform, but Muhammed Ali fought in at least two bouts via pay-per-view home television beginning as early as in the 1960s. Under his birth name, the fighter once known as Cassius Clay contended with Doug Jones in 1963. Then in 1964, 250,000 fans paid to view Muhammed Ali take on Sonny Liston.

Meanwhile In 1967, famed boxing promoter, Don King, was convicted of voluntary manslaughter for allegedly stomping one of his employees to death. King consequently served three years and eleven months inside of an Ohio state prison. But in 1975, just three years following his release, Don King negotiated one of the biggest fights of the decade, Mohammed Ali versus “Smokin” Joe Frazier, more notably referred to as “The Thrilla in Manila.” This bout was the acclaimed sequel to his previously titled “Rumble in the Jungle.” While the fight was physically held in the east Asian country of The Philippines, King envisioned the event as one that could be experienced around the world. The result was more than 1 billion people watched the fight. 100 million watched on closed circuit theatre television and 500,000 HBO subscribers paid an additional charge to watch this legendary battle between these two boxing titans. This is why Muhammed Ali and Don King are considered two of the leading early influencers for the establishment of pay-per-view home entertainment as we understand it today.

Even with that being said, September 16, 1981 is still credited as the date the first “major” pay-per-view event was publicly broadcasted. The event was a spectacular boxing match between two legendary boxing greats for the World Welterweight championship: Sugar Ray Leonard verses Thomas “Hitman” Hearn. A worldwide audience of more than 300 million people watched the pay-per-view fight. This single worldwide broadcast grossed more than a billion dollar for the night.

The cost to facilitate the magnitude of these broadcast easily exceeds millions of dollars today when considering promotion, regulation fees, broadcasting rates, and so on. Likewise, pay-per-view broadcasting has transcended the boxing arena. Pay-per-view now reaches into the areas of motivational speaking, professional conferences, martial arts and wrestling, and performance entertainment. Up until recently, pay-per-view broadcasting was generally monopolized by the larger networks and cable companies. For the average promoter, artist, or label, this type of financial investment is generally reserved for exceptionally popular performers, and, even then, there are mountains of red tape, bureaucracy, and industry politics that one must cut through before an event can simply be approved.

But with the emergence of 5G and IPv.6 Internet networks and technologies, many of the traditional expenses and corporate headaches are significantly reduced. This, in turn, opens up a world of opportunity to performing bands and artists as well as record labels, live performance venues, and event promoters that did not previously exist. Today, signed and independent artists alike have the potential to generate tour-like revenue from a single night’s livestream performance.

History teaches us that pay-per-view live entertainment continues to offer earnings that other performance platforms simply cannot begin to reach. Pay-per-view is as potentially profitable today in the Beyonce and Tyson Fury era as it was in Muhammed Ali’s heyday. The primary difference is pay-per-view broadcasting online is a fraction of traditional cost, exposure is now immediately global, and access is suddenly in the palm of your hand.

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N. D. “Indy” Brennan is the live event coordinator and senior digital marketing executive for MADDCity.Live. His experience with live event performance streaming dates back to the late 1990s. For more information from N. D. “Indy” Brennan or to assist with your next livestream concert event, send your emails to ndbrennan@maddcity.live.

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MADDCity.Live Beta Tests Its Newest Live Virtual Concert Streaming Platform Version

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MADDCity.Live Beta Tests It’s Newest Live Virtual Concert Streaming Platform Version.

Watch live concerts through the MADDCity.Live concert streaming platform for free for a limited time through the beta testing program.

ATLANTA, GA — MADDCity.Live is formally introducing the latest version of its pay-to-view, virtual arena and live concert streaming platform this week to select vendors, record labels, production companies, and performing artists. This live virtual concert arena platform will be initiated as a free beta test. The program is designed to provide promoters, production companies, and entertainers with an opportunity to prospect the financial possibilities and gaze through the looking glass at the future of live event entertainment, while providing MADDCity.Live with important fan information. The information collected will assist in the continued advancement of the fan’s virtual venue experience.

On September 21, 2020, multi-platinum recording artist, Danileigh, held a livestream pay-to-view concert performance on the MADDCity.Live virtual stage. It was the inaugural event for what is projected to be a game-changing streaming platform at full scale. The 25-year old Dominican-American performer’s concert resulted in more than 800,000 server requests for her landmark performance and a bevy of technical challenges. This was more than 4 times MADDCity.Live’s conservative projections, especially since most of these requests occurred within just a matter of hours prior to the scheduled performance.

The beta-testing program for this latest version is free to viewers. A limited number of fans will be able to experience the MADDCity.Live performance experience for free for select concert events. All that fans will be required to do is complete a short survey at the end of the show managed by Survey Monkey. This will only be offered for a limited time and to fans that have signed up to MADDCity.Live through the website or by downloading the MADDCity.Live mobile app (available through Google Play and The App Store).

Fans can sign up at https://www.maddcity.live or go to The App Store (iOS) or (Google Play) and download the mobile app to sign up. To learn more information, follow MADDCity.Live on Instagram @MADDCity.Live. If you would like to livestream your next concert event, send inquiries to contact@maddcity.live.

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